The Marriage of Type and Text

I have been (re)reading Robert Bringhurst’s The Elements of Typographic Style today and I can’t help but be enamored by the profundity and attachment with which he writes about typography. In the section titled ‘Tribal Alliances and Families’, where he speaks about type families and mixing typefaces, he writes –

To the marriage of type and text, both parties bring their cultural presumptions, dreams and family obligations. Accept them.

The marriage of type and text requires courtesy to the in-laws, but it does not mean that all of them ought to move in, nor even that all must come to visit.

Charming, isn’t it?


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