For the last three years, Pooja Saxena called herself a graphic designer who secretly wanted to only design type. Now, as a part of the MA in Typeface Design class of 2012 at University of Reading, she hopes to do just that. While dreaming day and night about typefaces, she earned her degree in Communication Design from National Institute of Fashion Technology, New Delhi and worked at Ishan Khosla Design.

Pooja loves M.C. Escher’s art, Isaac Asimov’s fiction, Richard Feynman’s science, Vikram Seth’s poetry and Anna Wintour’s brutality.

You can see her work here.

Comments 17

  1. Poorva Grover June 7, 2010

    Hi Pooja!
    It was really interesting to go though your blog and esp. to learn abt Typography. Had no idea abt it. Keep on postng.. wud luv to read more….
    Hope u rembr me btw.

  2. Shatabdi Biswas August 31, 2010

    hi pooja..
    i m shatabdi from NIFT-bangalore, Fashion communication, semester 5. and i have this ITP for which i chose to do typography in devanagry or a type face in enlish which is directly inspired from devnagri, i want to create a font which wud truly be defined as a global indian font,.
    I was searching for it, when i came across ur blog and i must say it is very useful to me or in a way i m also doing the same thing.
    this the first semester for the itp. and i m looking forward to take my itp to a next level.
    It wud be great if i cud get some tips and inspiration from you. 🙂
    i will be obliged. 🙂
    thank you. 🙂 looking forward for ur reply 🙂

  3. tarundg January 27, 2011

    Hi Pooja

    congratulations for a very well written and informative blog.
    and great job for the aksharaya calendar. I was fortunate to attend the launch at Ahmedabad this week, and am a proud owner of the 2011 calendar.

    looking forward to meet you soon

    /Tarun Deep Girdher
    National Institute of Design

    • Pooja January 28, 2011

      Thank you so much Tarun, and I’m glad you enjoyed both the blog and the Aksharaya calendar 🙂
      I’m traveling to Ahmedabad for Typography Day in March, I hope to see you then!

  4. Anjali March 23, 2011

    Hey pooja!

    Just discovered your webite. And its brillant. Your works amazing!
    I’am currently doing a art and design foundation course, and hopefully doing a degree this year. But very confused. I love typography its my life. But the only thing is i don’t know what to do with it. I’ve got the work but don’t know, what to do with it. I’am so confused and hope you can help.
    Like the work that I create, how can you show it to people, how do you start being known, in the industry? How do you build your career?

    Best wishes.

  5. Anupam Mediratta April 13, 2011

    Hello Pooja

    Nice blog! We are a technology startup based in new delhi. I am the cofounder and we want to have beautiful types on our website and product. So, by any chance you are interested in web design with focus on typography?

    Please reply on my email id. Thanks.

  6. Radha July 17, 2012

    Hi Pooja,

    I was wondering if you were still in touch with Achyut Palav?
    I am writing a paper on the history of the Devanagari script and need to get in touch with him.
    Infact, any light you may be able to shed on the matter would be of great help.


  7. Manosij September 20, 2012

    Hi Pooja,

    This is Manosij, I am doing my MA in Graphic Design at London College of Communication, and I am doing my major project on multilingual typography. I came across your blog while researching. I found that you have done a lot of work/research on those ares. I would like to get in touch with you and share ideas about the stuffs that I am working on.


  8. Jaivardhan Singh Channey December 26, 2013

    Hi Pooja,
    This is Jaivardhan Singh, a student at Srishti school of Art Design and Technology.
    Firstly thank you for inspiring so many young minds through your work. Keep up the good work and secondly i wanted to discuss with you a project of mine dealing with typography and human computer interaction using sensors. It would be great to have inputs from a typo lover like you. It would be great if we could get in touch.
    Thank you so much for your time


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