Category: Opinion

Kochi-Muziris Biennale’s mixed-script branding

A few weeks ago Rahul pointed me to the mixed-script logo for the latest edition of the Kochi-Muziris Biennale. The style of the Latin letters, which have already been a part of the art festival’s branding repertoire, has been extended to Devanagari and Malayalam; and the three scripts are used together to spell out the festival’s name. When I saw […]

Review: The Hinglish Project

A few weeks ago, the Indian Ministry for Tourism launched The Hinglish Project, a new hybrid typeface that combines Latin and Devanagari letters to can help foreign tourists demystify the Devanagari script and make them feel more at home. There has been a lot of positive chatter about it on the internet; it has won […]